As a business, one can do well with wholesale baby clothes. There is a constant need for these items and the styles last over many seasons. This means one can pick up good bargains and sell at a good margin (that's the whole point, right?). But just purchasing a bunch of items from a supplier isn't the first step. It is important to plan your approach. You can make a good amount of money by selling baby clothes, but it requires a plan and good business sense.
There is a lot of competition in newborn and infant clothing. It is important to have some unique hook to your selling. This can be either in the product you sell, in the way you distribute your products or in market you choose to serve. For example, organic baby clothes are becoming popular and could be a good niche. Specializing in animal prints may lead to your success.
In terms of distribution, think of different ways you might get your products to reach your customers. Using the Internet is easy, but there is lots of competition. Maybe there is a local outdoor market that draws the right type of people. Think carefully about how you are going to uniquely sell the products or you might find yourself with a load of unsold baby clothing.
Pricing is another key consideration. Depending on the niche you've decided to serve, the correct pricing is very important. If you have something unique to sell, price accordingly. If you're selling items that are already available, you'll have to be competitively priced. Make sure you do your research. Check online and take a bunch of shopping trips to see how things are priced. Don't forget promotional pricing, such as buy one, get one free, or buy one and get half off. These can be very appealing to the right audience and help clear your stock.
Finding a supplier is much easier these days thanks to the Internet, but that doesn't mean you shouldn't be careful with whom you choose. There are other ways to find distributors. Check online to see if there are any trade show events coming up near you and plan to attend. This can be great for making connections and viewing variety. Always do a lot of research on a distributor before making any business dealings.
Obviously price is an important consideration when choosing a distributor, but it is also important to understand how the firm does business. In addition to cost, check delivery fees and delivery options. If you are selling online, see if the company can provide direct delivery (deliver direct to customers) so you do not have to take possession of the goods and provide storage. This can make the process much simpler, but may add costs.
Be sure to also check on reliability of stock and what minimum orders are required. It is also important to get hold of sample clothing to check on quality and style and ensure it is up to standard. The bottom line for a seller is to provide good quality for the price paid. This is ultimately your responsibility as you will be the face to the customer.
For your first order it is recommended to only go with the minimum, no matter how confident you are in your business plan. It is much better to sell out than to take on too much. Start small and build your empire slowly and overtime. That is the real key to success in baby clothes wholesaling.